baby-e Web Design
Leon Dalziel, web designer

baby-e is mostly just me, Leon Dalziel, a web designer based in Motukiekie Rocks on the West Coast of the South Island, in New Zealand.

Because the internet is always changing, I don’t pretend to know it all. I combine usability philosophies with graphic design and search engine optimisation, to create websites that not only look good, but work well too. Trust me… I was in advertising.

baby-e was born in August 1999, for freelance web design moonlighting, and since then it has become a full-time business.

I spent 10 years in the advertising and design industry and lived to tell about it. Sadly, gone are my days of long lunches and French champagne in various Sydney and New Zealand advertising agencies.

As well as a brief stint working in a dairy on school nights, I’ve done direct marketing, mainstream and recruitment advertising agencies in various design, management and information technology roles. The Friday nights were great, but gave my liver hell. One day I’ll frame my Certificate in Business Computing (NZ) and Certificate in Direct Marketing (ADMA), and hang them on the toilet wall. Till then, you’ll have to take my word for it.

I’m strongly customer focused and you’ll find me regularly bending over backwards (or forwards) for my clients.

When I’m not busy working on the internet, I try and find time to enjoy the outdoor lifestyle the West Coast has to offer – whitebaiting, hunting, tramping, fly fishing, SCUBA and skin diving, caving, snowboarding, kickboxing, stand up paddle boarding, swatting sandflies and going on Expeditions.

A good deal of my time is also spent up in the hills behind my homestead, running a conservation management program.

Because I can’t be everywhere at once (especially during whitebait season), I have other people on the ground. You may hear of them from time to time, when I say “we”.

Andy McCubbin, web developer

Andy has been in the IT industry since 2000, after graduating from NMIT with a Bachelor of Information Technology. He has considerable experience in website development, deployment and maintenance. He brings a strong grounding in many different areas of IT. Andy is also a man of many talents.


Stellar Web Works – WordPress web design and development.
Cactus Software – Website design, hosting, and software development.
Digital Promotions – Website design and hosting.
SunRoom Web Design Studio – WordPress and Magento websites.

Leon's Curriculum Vitae

Aug 99-current
baby-e Ltd, Nelson and West Coast, NZ
Web Design & E-Commerce Solutions
Director & Chief

Feb 00-Nov 00
Haines Recruitment Advertising Ltd, Wellington, NZ

NZ’s largest Recruitment Advertising Agency ~ Auckland, Wellington, Christchurch. Top 10 billing agencies NZ
Production Supervisor & Studio Manager

Jul 95-Nov 99
Nimbus Advertising Ltd, Nelson, NZ

Nelson’s most successful and longest established advertising and design agency
Production Manager

Jun 94-May 95
Tony Carr & Associates Pty Ltd, Milsons Point, Sydney, Australia

Australia’s largest independent direct response & direct marketing advertising agency. Top 10 growing agencies, 1995
Computer Graphic Artist, Network Administrator

Jul 93-Jun 94
Customer Care Centre, Milsons Point, Sydney, Australia

Database managers, telemarketers and fulfilment house (a division of Tony Carr & Assocates Pty Ltd)
Database Administrator, Network Administrator

Jan 93-Apr 93
Graphics Plus Studio Pty Ltd, Redfern, Sydney, Australia

Award-winning offset printing, print broking house and graphic design studio
Studio Manager, Computer Graphic Artist

Apr 91-Jan 93
Graphic Activities Pty Ltd, Milsons Point, Sydney, Australia

Graphic designers and print brokers (Independent Production Department of Tony Carr & Assocates Pty Ltd)
Production Assistant, Macintosh Operator, Computer Graphic Artist