Just who is this baby-e outfit?

baby-e is just me, Leon Dalziel, a web designer based between Nelson and the West Coast of New Zealand.

Because the internet is always changing, I don't pretend to know it all.

On larger jobs, I have cluster partnerships with other specialist internet companies and individuals, letting me concentrate on the design and project management, and they on the coding and scripting. I combine usability philosophies with graphic design and search engine optimisation tricks, to produce websites that not only look good, but work well too. Trust me... I was in advertising.

baby-e was born in August 1999, for freelance web design moonlighting, and since then it has become a full-time business.

I spent 10 years in the advertising and design industry and lived to tell about it. Sadly, gone are my days of long lunches and latte's in Sydney and New Zealand advertising agencies. Now it's short blacks and Molenburg toast as I hunch over my iMac in the wee hours of the morning.

As well as a brief stint working a dairy on school nights, I've done direct marketing, mainstream and recruitment advertising agencies in various design, management and information technology roles. The Friday nights were great, but gave my liver hell. One day I'll frame my Certificate in Business Computing (NZ) and Certificate in Direct Marketing (ADMA), and hang them on the toilet wall. Till then, you'll have to take my word for it.

I'm strongly customer focused and you'll find me regularly bending over backwards (or forwards) for my clients.

Because baby-e is essentially a one-man band, you can imagine things get pretty busy round here. Job lead times can sometimes creep out longer than I'd like, but there are only so many hours in a day. But as I always say, if you're good, you're busy.

When I'm not busy working on the interweb thing, I try and find time to enjoy the outdoor lifestyle of Nelson ~ vineyards, seafood, fly fishing, SCUBA and skin diving, sailing, tramping, snowboarding and kitesurfing. And when I'm down the Coast, I spend my time whitebaiting, hunting, tramping, rock climbing & bouldering, swatting sandflies and going on secret Expeditions.

What does baby-e do?

baby-e is able to offer a diverse range of services to its select clients:

• Webdesign & development : website graphic design and coding
• E-commerce : secure online shopping websites
• E-consultancy : internet consultancy services
• E-marketing : email newsletters, online advertising, pay-per-click advertising
• Search engine optimisation : optimising websites for the search engines
• Interactive websites : booking schedules, guestbooks, dynamic features
• Animation : animating website graphics, Flash development
• Project management : bringing together specialist talent on large projects
• Database development : desktop business database applications
• Graphic design & advertising : print design, packaging, branding, print advertising

Professionalism

There are many people out there offering cheap websites that produce shoddy results. If you're sick of amateur workmanship or don't want to get caught out with a second-rate website, talk to baby-e about getting a professional job, done right.

Big city experience, small town rates

I think you'll find a baby-e website very cost effective compared to other larger web companies who have higher hourly rates and bigger overheads.

Leon's CV

Aug 99-current
baby-e Ltd, Nelson, West Coast, NZ
Web Design & E-Commerce Solutions
Chief & Web Designer

Feb 00-Nov 00
Haines Recruitment Advertising Ltd, Wellington, NZ
NZ's largest Recruitment Advertising Agency ~ Auckland, Wellington, Christchurch. Top 10 billing agencies NZ
Production Supervisor & Studio Manager

Jul 95-Nov 99
Nimbus Advertising Ltd, Nelson, NZ
Nelson's most successful and longest established advertising and design agency
Production Manager

Jun 94-May 95
Tony Carr & Associates Pty Ltd, Milsons Point, Sydney, Australia
Australia's largest independent direct response & direct marketing advertising agency. Top 10 growing agencies, 1995
Computer Graphic Artist, Network Administrator

Jul 93-Jun 94
Customer Care Centre, Milsons Point, Sydney, Australia
Database managers, telemarketers and fulfilment house (a division of Tony Carr & Assocates Pty Ltd)
Database Administrator, Network Administrator

Jan 93-Apr 93
Graphics Plus Studio Pty Ltd, Redfern, Sydney, Australia
Award-winning offset printing, print broking house and graphic design studio
Studio Manager, Computer Graphic Artist

Apr 91-Jan 93
Graphic Activities Pty Ltd, Milsons Point, Sydney, Australia
Graphic designers and print brokers (Independent Production Department of Tony Carr & Assocates Pty Ltd)
Production Assistant, Macintosh Operator, Computer Graphic Artist

Feb 89-Nov 89
College Hill Dairy, Waimea Road, Nelson
Dairy and Convenience Store
Shop Assistant (school nights) Yeah, it's a tongue in cheek thing.